Hélène Lazareff, a Russian-born, Paris-raised journalist, founded the legendary ELLE Magazine on November 21st, 1945. At that time, the French capital had been ravaged by war, and Lazareff had returned to her beloved city after several years in New York City, working in the media industry. The successful writer dreamt of a women’s magazine whose key editorial approach was to open women’s minds to diverse trends throughout the world and provide them with exclusive access to the fashion and beauty industries. Lazareff achieved her goal, and ELLE — a magazine for women, run by a woman — was born.
ELLE’s brand power
in the world
(editorial + merchandising)
More than a magazine
With its pioneering spirit, ELLE has become more than a magazine. It has become one of the most influential brands in the world.
ELLE has been everyday women’s ally since 1945. The brand can legitimately translate in the lifestyle segment of the hotel industry, and create living spaces where one can experience the magazines’ unparalleled content.
Today, ELLE hospitality includes cafés, spa and hair salons in Asia, hotels in Paris and in Europe.